Charity Marketing Service

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Giving your charity the visibility
it needs to secure funding
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Increasing the visibility of your charity so that you get the funding and support needed to extend your good work

Is our Charity Marketing Service for you?

If you can relate to any of the above, our Charity Marketing Service is for you. We understand how to position your charity so that more people can benefit from your charitable work and funders view you as a credible organisation to finance.

We have combined the expertise of our Charity Specialists, Marketing and Funding experts to create a service that is uniquely designed to increase your access to funding.

Our charity marketing service supports you in 3 core areas

Positioning: The message you should be sharing

We help you consolidate the many things you do into a cohesive and compelling message that connects with the community and funders.

Platforms: Where you should be sharing your message

We work with you to ensure that the community and funders can find all the information they need to know about your charity, easily.

Promotion: How you should be sharing your message for maximum impact

We ensure that your charity is visible so that you can reach more people and have more impact. This includes supporting you with the creation of your website and manage your social media.

Two Charity Marketing Services to support you

Charity marketing workshop

Charity Marketing Workshop

If you already have a team in place and just need clarity, guidance and a clear strategy to help increase your visibility then our Charity Workshop is a good fit for you.

3 people talking

Charity marketing strategy and implementation support

If you don’t already have a team and the support for implementation, then our Charity Marketing Retainer is the best fit for you.

What our Charity Marketing Retainer service includes

We are a full-service partner for Charities, Not for Profit Organisations, CICs and Community Organisations

Charity Marketing Strategy and Guidelines

If your charity is not clear on where it's going chances are it won't get very far. It's really important to be clear on the direction that your marketing needs take your charity before you begin the marketing journey. That's why we begin by working with you to create a comprehensive marketing strategy and brand guidelines. As part of this strategy we define your charity positioning, communication platforms and promotional approach.

Charity marketing guidelines
Charity marketing web copy

Website plan and wording

Research shows that wording is the most compelling element on a website to get people to take action. If you want to attract donors and funders the wording on your website needs to be right. We know that this can be the hardest and most time-consuming part of getting a website up and running, so we take care of this for you.

Website creation via our partner UKChurches

Our partner UKChurches, is the no. 1 provider of church and charity websites in the UK. Once your startegy and wording is right they'll assist you increating a fully functional and visually appealing website that will be attractive to donors and funders.

Charity website
Charity social media

Creation of social media assets

It's one thing to have your social media accounts set-up, quite another to have good quality content that you can share on a regular and consistent bases. We'll create a set of social media graphics for you each and every month so that you always have information to share to keep your community and donors updated. We'll also set-up your social media accounts and provide header graphics if needed.

Annual content calendar

Planning is key when it comes to keeping your marketing consistent, we'll create an annual content calendar with key dates and events to guide your content and communication throughout the year.

Charity content planning

Service Delivery Management (SDM)

Service Delivery Management is our personalised project management process that ensures that all parties are kept informed, deadlines are met and the project is kept on track.

As part of our SDM process you have access to an online portal where you can view key milestones, progress updates and documentation. It also gives you direct access to our team via a live chat facility.

A dedicated Service Delivery Manager will be your primary point of contact, and will ensure that you are kept informed throughout the process.

Quarterly Charity Marketing webinar

We provide an exclusive webinar just for our Charity Marketing clients every quarter where you'll learn about the the latest charity marketing tools and tactics and receive best practice charity marketing advice.

Charity marketing webinar

An Expert Marketing Team

Katrina Douglas

Our Head of Marketing - Katrina Douglas

Katrina Douglas, our Head of Marketing is a marketing expert with over 15 years experience developing and implementing marketing strategies for organisations of all types and sizes. She is a regular speaker at the Premier Christian Media annual digital conference and has also judged the Premier Digital Awards.

Katrina has been featured in Keep the Faith Magazine and Premier Christian Radio and has provided marketing support to numerous churches and Christian organisations including UK Churches Together, The Eternal Wall of Answered Prayer and Festival of Life.

The GoodtoGive Marketing Team includes experienced strategists, copywriters and content creators with the experience and skills required to ensure that your charity is seen and noticed.

A Real Review From A Real Client


GoodtoGive and helped us to achieve the 3rd highest amount of funding in the UK, from the Home Office Windrush pot and they supported us through every step of our journey.
Education 2000

Reasons to choose the GoodtoGive Charity Marketing Service

Increase the visibility and reputation of your charity online

Members, visitors and funders expect to find churches and charities online. Not being present online or having a poor online presence can prevent people from wanting to engage with you, and hinder your chances of securing funding. Our service ensures that you have a strong presence online, that represents the work you do in the community well.

Increased access to funding

Our marketing team works closely with our fundraising team to make sure that your online presence is aligned with what funders expect to see and reflects your charitable aims.

Maximise the benefits of social media and online marketing

Social media is a powerful mechanism for community engagement, evangelism and outreach. If you don't have a strong presence on the right social media channels you are missing out on a huge opportunity.

Support and guidance to promote your organisation and increase its impact and income

We understand that your priority as a church or charity is to meet the needs of your community and frontline obligations. As much as you may want to maximise online opportunities and promote your charity better, you may not have the bandwidth, skills and support you need to do so. We provide the needed marketing support, guidance and resource.

Tailored processes to meet your needs

Our processes are tailored to meet the individual needs of each client we are working with. Our Service Delivery Management process ensures that you are kept informed an up to date at all times.

Our Charity Roadmap

A strategic approach to supporting charity growth and increasing your charity's access to funding. Including charity setup, charity compliance, Gift Aid Management, GDPR and Data Compliance, Financial Controls and Accounting.

Join hundreds of charities that already work with GoodtoGive

GoodtoGive have helped over 400 charities maximise their income since 2009, become one of them.

Start The Funding Process In Just 3 Easy steps!

Step 1

Register your interest

Submit your details via the button below to let us know that you are interested in our funding support service.

Step 2

Marketing Assessment

Our team will be in touch to complete an initial assessment and you will be scored on how fit for funding your organisation is.

Step 3

Marketing Strategy

We'll get develop the strategy you need to get your marketing off the ground and support you with implementation.

Your questions answered

Yes, as part of our Charity Marketing Retainer service we provide a few social media graphics each month.

It will take approximately 1 month to get your new website up and running from the time you enlist us to begin the service. UKChurches will have your website ready 1 week from the time your website design is chosen.

No, we only provide support for websites that we have helped create the strategy for and have been built by UK Churches.

Our Charity Marketing retainer is simply an affordable monthly fee that includes the following, over the course of at least 12 months:

  • Charity marketing guidelines, specifically for your church or charity
  • A website plan and wording
  • Website creation via our partner UK Churches
  • Creation of social media assets
  • An annual content calendar so that you know what to post and when
  • A quarterly Charity Marketing webinar to help you get the most out our service

Yes, you can book a Charity Marketing Workshop for your team. Also, if you purchase our Charity Marketing Retainer your team will have access to our quarterly Charity Marketing Webinars.

Please message us directly via the chat feature on this page or send us a WhatsApp message on 020 7731 2041.

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